The Creator :: The Trademark :: Qui Qui Biscuit ®

The designer, Virgínia Mussi, is very happy! That’s because her sweet creations, the cute and cuddly Qui Qui Biscuit dolls, have transformed into one of the youngest and most successful licensed characters in the country.100% Brazilian, Joana (in Portuguese Joana means ladybug) and Ninho, Bombom (in Portuguese, Bombom means sweets) and Loui, Chen-Lee and Fofee, Melly and Seesy, the eight characters that together form the Qui Qui Biscuit dolls, reached the market just six years ago. However, they are already printed on the cover of student planners, binders, notebooks, cards, pencil cases, bags, suitcases, cups, jars, balls, plush toys, and pillows.

Passionate about cartoons and a fan of cinematographic productions, Virgínia’s objective was to create doll characters that did not have the values dictated by fashion. “Therefore, the Qui Qui dolls are cute and short – a counterbalance to the slender standard seen in modern fashion,” explains Virgínia. They belong to diverse ethnic groups, representing the diversity of the nation.

For the designer, it is important also that the characters transmit values such as respect, sense of justice, and responsibility – that’s one of the reasons why each doll has a pet. "They feel more responsible because they are taking care of another being, just like kids,” she affirms.

Virgínia believes that each of her creations have a little of her own personality, but she admits that her friends say she is most like Bombom. “Perhaps because, just like Bombom, I love to eat sweets!” she says. Virgínia’s principal influences are comics and drawings. Like every mother, the artist is happy that her "daughters" have conquered the hearts and affection of the public.

The designer attributes a great part of her success to the work of her partner, Andréia Boneti, a professional specialized in licensing, and to her eternal and dedicated companion, Fábio Avenoso, as well as to trusted friends and partners. “All are working so that the Qui Qui label grows with a lot of love and so that the brand enchants people with its affection and tenderness,” Virgínia concludes.

Text modified by: Jordana Viotto / Tatuapé Maganize nº 05.
Text translated by: Debora Adler / Dadler Translations.

Design versus is a full service graphics firm with an
emphasis on web site designs, motion graphics,
branding, trademarks, and illustrations.

Design versus is a full service graphics firm with an
emphasis on web site designs, motion graphics,
branding, trademarks, and illustrations.

Design Versus counts on the multiple experiences
of its partners, owners, designers, and artists, Fábio
Avenoso and Virgínia Mussi. They have graduated from
top level Brazilian university UNESP, the State University
of Sao Paulo of Bauru. With more than nine years of
experience in the labor force, they know what skills are necessary to create successful designs, trademarks, logos, and diverse products. Additionally, they have in-depth knowledge of audio-visual media ss well as experience working with various media platforms. Design Versus values the importance of hard work and good judgment.

Besides for providing services to important companies in the work force, Design Versus is also responsible for the conceptualization and creation of the Qui Qui Biscuit trademark and characters, as well the project creator. The whole enchanted universe and visual appearance of the Qui Qui Biscuit characters was created and developed by Design Versus and by its trusted partners.

Design Versus counts on the professional experience of Andréia Boneti to help with projects regarding licensing. Andréia is also the exclusive licensing agent of Qui Qui Biscuit. This partnership is carried out with much love, confidence, and dedication. It is in this dedicated manner that Design Versus believes all of its work and service should be carried out.

In order to maintain the characteristics related to the diverse and multidisciplinary nature of the company, Design Versus makes a concentrated effort to work with clients and partners who also need and offer varied services. In this way, Design Versus believes that knowledge of different fields within the design industry can help with the creation of new ideas, innovative and up-to-date concepts and solutions.

With the intention of always learning from its surroundings, Desing Versus treads a serious and promising path with all of its clients and partners, but above all else, the company remains loyal to the quality and innovation that will distinguish Design Versus in the future from diverse medias and good design.

DESIGN VERSUS

Rua Olga Abujamra, 110
Vila Mariana
São Paulo - SP
CEP 04009-020